Garment and Product Preparation
Your profile on Bezzu should look as good as your shop. When a customer walks through your door you work hard to make a good impression, your Bezzu page should do the same.
As such when you are preparing your garments for photography make sure they are steamed, clean and fit your model in the most flattering way.
- Hide / remove price tags and labels where possible.
- Eliminate wrinkles and creases as much as possible.
- Don’t be afraid to clip or pin the garment to show the correct shape. Do not make the garment overly fitted however.
Light – Natural or Artificial
There are two types of light we use when taking photos. Natural light and artificial light.
Chose one, and try as much as possible to never mix the two.
It is recommend you use natural light when possible as it’s normally the easiest light for smartphones to
Never underestimate how the right type of light can improve your product photography.
When in-store, customers get to look at an item in person, where they can see every detail before purchasing. The right
light helps you reveal these product details to increase your chance of online sales.
A lighting arrangement that works for some products might weaken the appearance of others.
Natural Light is a very soft light and can be very flattering to many products. It is known as “soft light” because the sun casts a larger, softer range of light than, say, a lamp shining directly on the product.
One of the major benefits of using natural light is that you only need a window to get started.
Artificial light is also referred to as “hard light” because it produces a smaller but more focused light surface. This is the kind of light produced by your camera’s flash.
Artificial light caters to products with physical details that need to be highlighted to impress an online shopper.
Why we don’t mix light.
Artificial light and natural light normally have very different colour tones. When you take a photo with both types, one or the other light source can look very blue or yellow. This can change the colour of your product.
Mannequin or a Model
A mannequin will give your products a human shape when you are shooting ecomm photography without a model. Avoid amputated arms, unless you're shooting something strapless. Make sure you use a mannequin that is standing straight on. Use pins and pegs to clip garments into place if the item is too big for the mannequin. When possible, use a real model for your ecomm photography.
If you can, hire a model. You should experiment with different poses but make sure you don't cover up too much of the product you're selling after all the buyer wants to see the details. Models also give your products personality and create more of a brand. Choose a model who you think represents your target customer.
Variety of E commerce Content
A frontal, profile and back-facing shot are the typical set of images in the e-commerce image bundle with additional close-ups and colour variations as necessary. Showing different angles against plain backgrounds is the standard approach to e-commerce photography. You can also add a video to your arsenal of ecomm images to allow the customer to get an increasingly closer to "real life" understanding of your product.
You can make images which would be suitable for your Bezzu page and social channels without costing a fortune.
Smartphones are very good in natural light and have great image quality, so you don't have to invest in a professional camera if you don't have one.
Basic set up for smaller objects
Using a sweep for smaller objects gets a get studio-like look.
For this you’ll need:
- A room with a window.
- A table.
- White foam board.
- Some bendable card or a roll of white paper.
- A tripod is a good idea but not a necessity.
Windows will give a great source of natural light
Always use a bounce or reflector to ‘fill’ shadows