“A Picture Is Worth A Thousand Words (& Clicks)”
At Bezzu we know that content is king, so your imagery is key in representing your brand and increasing sales. Quality imagery will reduce return rate and increase conversation with effective eCommerce marketing.
Product picture communicates more efficiently than text.
- Before reading the product description a person will check for images. Images are the first thing that shoppers see when they land on your product. They capture attention. Images help to break their opinion of the product.
- Online shopping has brought convenience. People now do not physically need to walk through the store to select a product. In this convenience, they lack the opportunity to physically touch the product. High-quality product images can fill this gap. It helps customers to get the information they need. This also helps repeat custom.
- High-quality photos play an integral part in making a sale. You can choose a DSLR or a smartphone camera to get the best picture possible for your products.
- Shoot against a clean white or neutral background for product shots, and try some location shots for capturing a look.
- Show the product from various angles.
- Display pictures of each variant.
- Maintain consistency in style throughout your store.
To help our retailers make the most out of the platform, we look to keep the standards high across the marketplace. If we feel that you need assistance to better show your product, we will be in touch.
See Bezzu Guidelines attached for more information